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Every time the tour guide told a story, he would build it up to the point where he'd say, "And there was Bloody Joe, and his young ghost son walked into the room." He would build it up, and then it was just "the ghost walked into the room." And he would say, "Let's move on," and that would be it. It's like, wait, what happened to the bloody ghost? That's it? We knew he was making some of it up.

Source: www.avclub.com
Every time the tour guide told a story, he would build it up to the point where he'd say, And there was Bloody Joe, and his young ghost son walked into the room. He would build it up, and then it was just the ghost