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To me it seems pretty obvious that it would be simple to build a business around helping people achieve autonomy, a feeling of competence and relatedness. In fact, every web company that has been successful thusfar has their business build solidly on one or all of these. And I believe that as people discover that these things are within their reach, they will gravitate more and more towards companies that offer tools to helping them achieve happiness.

To me it seems pretty obvious that it would be simple to build a business around helping people achieve autonomy, a feeling of competence and relatedness. In fact, every web company that has been successful thusfar has