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You write things that are of interest to you. There's no focus group.

Zach Galifianakis
Writing, Focus, Groups
"Zach Galifianakis: ‘I have no idea’ if FX comedy ‘Baskets’ will work". Interview with Alan Sepinwall, uproxx.com. January 19, 2016.
You write things that are of interest to you. There's no focus group.