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Employers who violate rules of fairness are punished by reduced productivity, and merchants who follow unfair pricing policies can expect to lose sales.

Daniel Kahneman
Fairness, Unfair, Employers
Daniel Kahneman (2011). “Thinking, Fast and Slow”, p.349, Macmillan
Employers who violate rules of fairness are punished by reduced productivity, and merchants who follow unfair pricing policies can expect to lose sales.