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I think you want to show a level of transparency that breeds trust. You don't want to show a level of desperation that breeds concern.

Dave McClure
Thinking, Levels, Want
"E1000000: F-bomb Friday with 500 Startups’ Dave McClure". Interview with Jason Calacanis, thisweekinstartups.com. November 16, 2013.
I think you want to show a level of transparency that breeds trust. You don't want to show a level of desperation that breeds concern.