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Never in the history of cinema has a medium entertained an audience. It's what you do with the medium.

John Lasseter
Cinema, Mediums, Audience
"A Minute With: Disney's John Lasseter on creating Oscar magic". Interview with Zorianna Kit, uk.reuters.com. February 25, 2010.
Never in the history of cinema has a medium entertained an audience. It's what you do with the medium.