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  4. Michael Bierut
  5. I actually think it almost works the other way sometimes:...

I actually think it almost works the other way sometimes: making a college textbook, say, look really "user friendly" tends to also make it look less "serious," even if nothing changes other than the design treatment.

Michael Bierut
College, Thinking, Design
Source: scholarlykitchen.sspnet.org
I actually think it almost works the other way sometimes: making a college textbook, say, look really user friendly tends to also make it look less serious, even if nothing changes other than the design treatment.