Authors:

The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.

Nir Eyal (2014). “Hooked: How to Build Habit-Forming Products”, p.14, Penguin
The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.