Consider the public. Never fear it nor despise it. Coax it, charm it, interest it, stimulate it, shock it now and then if you must, make it laugh, make it cry, but above all never, never, never bore the living hell out of it.
Noel Coward, Barry Day (2009). “The Essential Noël Coward Compendium: The Very Best of His Work, Life and Times”, p.73, A&C Black
