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Ark Quotes - Page 2

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

"Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know". Book by Philip Kotler, 2003.

Hope is being able to see that there is light despite all of the darkness.

"The Priest". Interview with Deborah Solomon, www.nytimes.com. March 4, 2010.