Philip Kotler Quotes

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The sales department isn’t the whole company, but the whole company better be the sales department.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

The best advertising is done by satisfied customers.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

It is no longer enough to satisfy your customers. You must delight them.

It is more important to do what is strategically right than what is immediately profitable.

Good companies will meet needs; great companies will create markets.

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

The successful salesperson cares first for the customer, second for the products.

Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.

The most important thing is to forecast where customers are moving, and be in front of them.

Marketing is a race without a finishing line

Every business is a service business. Does your service put a smile on the customer's face?

Curiosity is the starting point for great science.

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

The best way to hold customers is to constantly figure out how to give them more for less.

The future isn’t ahead of us. It has already happened.

Great insight comes from seeing something as odd and finding out why.

Authentic marketing is not the art of selling what you make but knowing what to make!

People are more comfortable with the familiar. It takes selling a big dream that comes with excellent income possibility to get someone to leave his or her comfort zone.