Generic Quotes
Laura Mercier (2010). “The New Beauty Secrets: Your Ultimate Guide to a Flawless Face”, p.16, Simon and Schuster
Aristotle (2013). “The Essential Aristotle”, p.280, Simon and Schuster
Aristotle (2013). “The Essential Aristotle”, p.307, Simon and Schuster
The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
"The 22 Immutable Laws of Branding". Book by Al Ries and Laura Ries, September 23, 1998.