A primary cause of complexity is that software vendors uncritically adopt almost any feature that users want.
If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.
Nordstrom believes that great service begins with showing courtesy to everyone-customers, employees, and vendors.
Everyone is a buyer, everyone's a potential purchaser and everyone's a potential vendor.
A vendor neutral, standards-based approach must be adopted
The primary goal of a vendor is to make money.
