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Al Ries Quotes about Marketing

All Al Ries Quotes Advertising Branding Business Focus Marketing quotes
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

Al Ries
Business, Marketing, Looks

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Al Ries
Marketing, Mind, Building
Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

The most powerful concept in marketing is owning a word in the prospects mind.

Al Ries
Powerful, Business, Marketing

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

Al Ries
Powerful, Marketing, World
Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Al Ries
Marketing, Company, Objectives
Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Al Ries
Marketing, Timing, Advertising
Al Ries, Jack Trout (2006). “Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition”, McGraw Hill Professional

War and marketing have many similarities.

Al Ries
War, Marketing, Similarity

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