Good things happen when you narrow your focus.
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.
