The need to communicate effectively with your customers will come up again and again.
The PC has improved the world in just about every area you can think of. Amazing developments in communications, collaboration and efficiencies. New kinds of entertainment and social media. Access to information and the ability to give a voice people who would never have been heard.
The flatter the corporate hierarchy, the more likely it is that employees will communicate bad news and act upon it.
The current information revolution is a cultural revolution, a social revolution, a thoroughgoing technological revolution that involves not just information, but labor, leisure, entertainment, communication, education, culture and thus is part of a major cultural and social shift.
I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they're interested in.
If I was down to the last dollar of my marketing budget I'd spend it on PR!
We're at the point now where the challenge isn't how to communicate effectively with e-mail; it's ensuring that you spend your time on the e-mail that matters most.
Like a human being, a company has to have an internal communication mechanism, a "nervous system", to coordinate its actions.
If you get health, then you have opportunity for literacy. Health first, then literacy. Once you have literacy, then you have a chance to bring in the new tools of communication. Let people reach out and have access to the latest advances.
I think there certainly was a milestone in the '90s with regards to the Internet achieving critical mass. There were several magical factors that came together: the creation of HTML by Tim Berners-Lee, the drop in the price of communications, and all the PCs out there that you could put this software into.
