I don't think culture is something you can describe.
If your culture doesn't like geeks, you are in real trouble.
The current information revolution is a cultural revolution, a social revolution, a thoroughgoing technological revolution that involves not just information, but labor, leisure, entertainment, communication, education, culture and thus is part of a major cultural and social shift.
Your customers get better when you do.
In terms of fast food and deep understanding of the culture of fast food, I'm your man.
One thing I've always loved about the culture at Microsoft is there is nobody who is tougher on us, in terms of what we need to learn and do better, than the people in the company itself. You can walk down these halls, and they'll tell you, 'We need to do usability better, push this or that frontier.'
The information highway will transform our culture as dramatically as Gutenberg's press did the Middle Ages.
