Brian Solis Quotes - Page 2

Digital Darinism is already changing the landscape of business.

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.

Perspective is a gift nowadays.

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

Social media is less about technology and more about anthropology, sociology, and ethnography.

The new social landscape is rich with emotion.

Twitter is a human seismograph

While creating a social brand is a necessary endeavor, building a social business is an investment...

To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.

How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Twitter is your window to relevance , but Facebook is your home page for the Social Web

Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.

Social media is not owned by marketing.

Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.

People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.