Authors:

Guy Kawasaki Quotes

Ideas are easy. Implementation is hard.

Guy Kawasaki (2015). “The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything”, p.116, Penguin

Greatness is won, not awarded.

Guy Kawasaki (2011). “How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit”, p.12, Hachette UK

The goal is to provide inspiring information that moves people to action.

Guy Kawasaki (2011). “Enchantment: The Art of Changing Hearts, Minds, and Actions”, p.146, Penguin

The hard part is implementing the decision, not making it.

"Once you take yourself too seriously the art will suffer". Interview with Adam Bryant, www.nytimes.com. March 20, 2010.

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

Guy Kawasaki (2011). “Enchantment: The Art of Changing Hearts, Minds, and Actions”, p.23, Penguin