Howard Schultz Quotes - Page 5

The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.

My parents really wanted me to get out of New York, be exposed to other people, other ways of life.

California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

If it Captures Your Imagination, it will captivate others.

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

Sports was a great equalizer. It didn't have color. It didn't matter whether you were rich or poor, black or white. It really shaped me in many ways to be able to deal with a lot of different personalities and different cultures. Sports were the common thread.

At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do.

My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency.

Most business people today are not going to invest in the uncertainty that exists in America.

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.

The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.

The response to the Starbucks brand has been phenomenal in our international markets.

Success is best when its shared

Everyone must have a shot at the American Dream.

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

Customers have different need states and life experiences.

We have a big opportunity in China. We think the number of stores here can rival the number in North America.

Anybody can leverage celebrity for profit.

The lifeblood of job creation in America is small business, but they can't get access to credit.

Passionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.

I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company.

When you're building a business or joining a company you have to be transparent, you can't have two sets of information for two sets of people.

I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee.