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Howard Schultz Quotes about Business

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Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.

Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.

Howard Schultz
Art, Business, Technology
"Grounds For Success". Interview with Scott S. Smith, www.entrepreneur.com. May, 1998.

Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.

Howard Schultz
Business, Discipline, Intuition
Howard Schultz, Joanne Gordon (2012). “Onward: How Starbucks Fought for Its Life without Losing Its Soul”, p.309, Rodale

Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.

Howard Schultz
Business, Media, Years
Interview with Colin Cameron, www.marketingsociety.com. March 2010.

We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.

Howard Schultz
Jobs, Business, Passion

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.

Howard Schultz
Success, Business, Emotional

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