Howard Schultz Quotes - Page 4

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.

I can't imagine a day without coffee. I can't imagine!

This may sound a bit naive, but I got here by believing in big dreams.

When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create?

At an early age, my mother gave me this feeling that anything is possible, and I believe that.

Success is the by-product when you work toward the target.

Cutting prices or putting things on sale is not sustainable business strategy.

Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.

A great business has to have a conscience. You have to know who you are and who you are not.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

Success is best when it is shared.

We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.

Be bold, but be fair. Don't give in. If others around you have integrity, too, you can prevail

Success is empty if you arrive at the finish line alone.

Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money.

In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.

My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food.

Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program it has to be a way of life.

I think if you're an entrepreneur, you've got to dream big - and then dream bigger.

The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.

I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.