Business is no longer a matter of profits alone. Profits must come through public confidence, and public confidence is given to any merchant in proportion to the service which he gives to the public.
The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.
I believe in trusting men, not only once but twice - in giving a failure another chance.
A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply
The disciplined are free.
Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership.
It is the service we are not obliged to give that people value most.
Every great business is built on friendship.
The best way to stop a bad habit is never to begin it.
I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.
Our very living is selling. We are all salespeople.
Exchange ideas frequently.
No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn't
A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
The Golden Rule finds no limit of application in business.
In retailing, the formula happens to be a basic liking for human beings, plus integrity, plus industry, plus the ability to see the other fellow's point of view.
The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
Salesmanship, too, is an art; the perfection of its technique requires study and practice.
We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.
No serious-minded man should have time for the mediocre in any phase of his living.
There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.
The public is not greatly interested in saving a little money on a purchase at the expense of service.
No business can succeed in any great degree without being properly organized.
I will have no man work for me who has not the capacity to become a partner.
