Anybody who can afford a box of business cards can afford a Web site. Any company with an 800 number can move its services to the Web for peanuts by comparison. The extreme case of corporate promotion is to strip away all other aspects of your business and sell goods or services via the Net alone, as amazon.com has done with books.
Suppose that every prospective parent in the world stopped having children naturally, and instead produced clones of themselves. What would the world be like in another 20 or 30 years? The answer is: much like today. Cloning would only copy the genetic aspects of people who are already here.
Micropayments are great if you use them for a product or service with certain properties. It must be one where you can get away with usage-based pricing, and where there is a strong rationale for making it cheap, yet not free.
Our goal was to show people a vision of food they hadn't seen before. So, I had this idea of... let's cut all these things in half, and show a picture of the food in the pan, in the oven.
Ultimately, my Ph.D. is in mathematical physics, focusing on quantum field theory and curved space-time, and I worked with Stephen Hawking.
Now, to find dinosaurs, you hike around in horrible conditions looking for a dinosaur. It sounds really dumb, but that's what it is. It's horrible conditions, because wherever you have nice weather, plants grow, and you don't get any erosion, and you don't see any dinosaurs.
Movies such as 'Citizen Kane' and 'The Front Page' portrayed an era when driven newspapermen would do anything to get a story. The U.K.'s rough-and-tumble Fleet Street remains something of a throwback to that era, as demonstrated by the recent phone-hacking scandal - which led to the demise of yet another century-old paper, the 'News of the World.'
Most visions of extraterrestrial life are actually steeped in human hubris. The fictional extraterrestrials of 'Star Trek' or a hundred other space operas are less alien than many of my neighbors. And funny, the ones running the place are mostly WASPish men.
Most estimates of the mortality risk posed by asteroid impacts put it at about the same risk as flying in a commercial airliner. However, you have to remember that this is like the entire human race riding the plane - it is one of the few risks that really could wipe us all out.
Nuclear energy is a baseload - meaning it's power that you can run any time you want, day or night - and carbon-free.
Most decisions are seat-of-the-pants judgments. You can create a rationale for anything. In the end, most decisions are based on intuition and faith.
Economists want their discipline to be a science, and they have nailed down a few precepts, but many of their debates are still clouded by ideology.
Risk is the sort of word that is easy to discuss upfront but tough to handle when it comes time to pay the piper. There will always be some who wimp out and second-guess when the pain hits, but that is a childish reaction.
I wanted to figure out how long to cook things. I did some experiments and then wrote a program using Mathematica to model how heat is transferred through food.
Don't let the secret recipe die with the inventor.
By burning nuclear waste as fuel, we believe we can power the United States cleanly for hundreds of years without ever touching new resources.
There's no way I'm going to stand up for bad ingredients. We love seasonal ingredients. It's a false dichotomy to say that modern cooking is at odds with that, but some people want to have a great ingredient and no technique.
Elections, for their part, are typically popularity contests rather than measures of candidates' relative competency or effectiveness. Imagine if scientific truth were determined according to which scientist was most popular. To be successful, scientists would have to be charismatic and attractive - and human knowledge would suffer terribly.
Among modern occupations, only cult leaders and TV weathermen rival the technological visionary's ability to retain credibility despite all evidence to the contrary.
Computing has gone from something tiny and specialized to something that affects every walk of life. It doesn't make sense anymore to think of it as just one discipline. I expect to see separate departments of user interface, for example, to start emerging at universities.
I was good at math and science, and I got lots of degrees in lots of things, but in a parallel universe, I probably became a chef.
For relatively modest amounts of sulfur dioxide injected into the atmosphere, you could easily cool Earth by 1% or more, if you want.
The NeXT purchase is too little too late. The Apple of the past was an innovative company that used software and hardware technology together to redefine the way people experienced computing. That Apple is already dead. Very adroit moves might be able to save the brand name. A company with the letters A-P-P-L-E in its name might survive, but it won't be the Apple of yore.
If you have a block of ballistics gelatin and a high-speed camera, pretty soon somebody gets a gun!
Software-industry battles are fought by highly paid and out-of-shape nerds furiously pounding computer keyboards while they guzzle diet Coke. The stakes aren't very dramatic. Life? Liberty? The pursuit of happiness? Nope, it's about stock options.
