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Philip Kotler Quotes about Giving

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The best way to hold customers is to constantly figure out how to give them more for less.

The best way to hold customers is to constantly figure out how to give them more for less.

Philip Kotler
Giving, Way, Figures
Philip Kotler (2011). “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, p.38, John Wiley & Sons

When managers overdo micromanaging of others, they probably hired the wrong people or failed to give them a clear idea of what each one is to accomplish. I prefer to train employees to be self-managers, just as in an orchestra each performer knows his or her role without being micromanaged.

Philip Kotler
Self, Ideas, Giving
Interview with Bob Morris, bobmorris.biz. May 10, 2015.

The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the firm's stakeholders and the quality of the planet. The company will give fair compensation to all the stakeholders and the CEO will not earn more than 20 times the median income of his employees. He will want his employees to rate him, just as he also has to rate them.

Philip Kotler
Giving, Quality, Purpose
Source: bobmorris.biz

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