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Philip Kotler Quotes about Marketing

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The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Philip Kotler
Art, Marketing, Cost

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Philip Kotler
Business, Marketing, Lifetime

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Philip Kotler
Worry, Marketing, Attention
"Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know". Book by Philip Kotler, 2003.

Marketing is a race without a finishing line

Philip Kotler
Race, Marketing, Finishing
Philip Kotler (2011). “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, p.22, John Wiley & Sons

Authentic marketing is not the art of selling what you make but knowing what to make!

Philip Kotler
Art, Knowing, Marketing
"Marketing Management: Analysis, Planning, Implementation and Control". Book by Philip Kotler, 1967.

Marketing is becoming a battle based on information than on sales power.

Philip Kotler
Marketing, Battle, Information

The theory of marketing is solid but the practice of marketing leaves much to be desired.

Philip Kotler
Practice, Marketing, Theory
Philip Kotler (2004). “Ten Deadly Marketing Sins: Signs and Solutions”, p.145, John Wiley & Sons

Marketing is the set of human activities directed at facilitating and consummating exchanges.

Philip Kotler
Marketing, Humans, Human Activity

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Philip Kotler
Communication, Views, Marketing

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Philip Kotler
Psychology, Marketing, Today
Source: bobmorris.biz

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