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Philip Kotler Quotes about Responsibility

All Philip Kotler Quotes Art Giving Growth Home Marketing Purpose Responsibility quotes Today
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Philip Kotler
Responsibility, Past, Years
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (2010). “Marketing 3.0: From Products to Customers to the Human Spirit”, p.11, John Wiley & Sons

My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

Philip Kotler
Responsibility, Thinking, People
Interview With Bob Morris, bobmorris.biz. May 10, 2015.

CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.

Philip Kotler
Responsibility, Growth, Needs
Interview With Bob Morris, bobmorris.biz. May 10, 2015.

I admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not only for the company's insights into women and men when they buy beauty products or skin products (the DOVE woman, the AXE man), but also as a company seeking to achieve both growth and practicing social responsibility.

Philip Kotler
Responsibility, Passion, Men
Interview With Bob Morris, bobmorris.biz. May 10, 2015.

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