Conservatism is an active intellectual pursuit; it requires a constant vigilance. It has nothing to do with feelings. Liberalism is the most gutless choice you can make. You just see suffering and say, 'Oh, I feel so horrible!'
Look at what's happening on campuses for free speech. They're literally, literally limiting what people can say, under the guise of preventing people from getting hurt feelings. They are limiting constitutionally protected speech to save people from being offended or hurt. And so, denying people freedom is portrayed as a wonderful thing. That's how the left seduce people.
As far as leftists are concerned, nobody should have to pay more than anybody else. Nobody should make more than anybody else. Everything is supposed to be the same. It's the only way it's fair. It's the only way feelings don't get hurt. So when circumstances like that exist, they call that anti-competitive. Anti-competitive means they can't afford it.