Positive deviance means doing the right thing for sustainability, despite being surrounded by the wrong institutional structures, the wrong processes and stubbornly uncooperative people. That is what sustainability-literate leadership means today. Surrounded by evidence of rampant unsustainability it is not possible to say 'I did not know'
What a measly epitaph that would make: 'They saw it coming, but hadn't the wit to stop it happening.'
Sustainable development is a process which enables all people to realise their potential and to improve their quality of life in ways which protect and enhance the Earth's life support systems
