The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail along the way to reaching a bigger goal is the untold secret of success.
Giving your team cover for their cowardice is foolish. Give them a platform for bravery instead.
If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth.
Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.
It doesn't matter if you're right, it matters if you are understood.
And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.
Cosmo Girl with a passion for fashion and a magic flask.
If you make a difference, people will gravitate to you. They want to engage, to interact and to get you more involved.
Stop advertising and start innovating.
True creativity comes from enjoying ?the? moments, which then fulfill themselves, and a part of the creative process is indeed the art of relaxation, the letting go, for that triggers magical activity.
Desire is action. In the inner world, your desires bring about their own fulfillment, effortlessly. That inner world, and the exterior one, intersect and interweave. They only appear separate. In the physical world, time may have to elapse, or whatever. Conditions may have to change, or whatever, but the desire will bring about the proper results. The feeling of effortlessness is what is important.
Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.
More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.
We've discovered that the earth isn't flat; that we won't fall off its edges, and our experience as a species has changed as a result. Maybe we'll soon find out that the self isn't "flat" either, and that death is as real and yet as deceptive as the horizon; that we don't fall out of life either.
It's sad and upsetting when you see somebody crying hysterically, but at the same time it's real funny.
Your being alone is important and has validity beyond any philosophy. That is the message that you are trying to give to yourself. You are each trying to rediscover for yourselves, in your terms now - after centuries of myths and distortions - the validity of your own beings.
The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.
The connection economy rewards the leader, the initiator, and the rebel.
You expand your consciousness, your ideas, your perceptions. You break away from self-adopted restrictions. You grow as you learn to step aside from limiting conceptions and dogmas.
It is very important that you express your idealism actively, to what ever extent you can, for this increases your sense of worth and power.
If you do not have a loving concern for the environment... it will no longer sustain you - you will not be worthy of it. You will not be destroying the planet, you see. You will not be destroying the birds, or the flowers, or the grain, or the animals... they will be destroying you.
You don't launch a popular blog, you build one. The writing isn't the hard part, it's the commitment.
Ideas that spread win. Ideas don't have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread.
Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
You are given the gift of the gods; you create your reality according to your beliefs; yours is the creative energy that makes your world; there are no limitations to the self except those you believe in.
