Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
Excellence has become a habit.
Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
Discrimination, in all its forms, is bad for business.
I just want to build great products.
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
No one should have a key that turns a billion locks. It shouldn't exist.
It's the privilege of a lifetime for me to work with the most innovative people on Earth.
You can only do so many things great, and you should cast aside everything else.
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
In the world of cyber security, the last thing you want is to have a target painted on you.
What makes Siri cool is she has a personality.
Never try to fix other people. God does not need to do a bank shot off your lips.
I love museums. But I don't want to live in one.
Apple Watch is the most personal device we've ever created.
And that's what everyone at Apple is focused on - pushing forward and creating the future.
I am who I am, and I'm focused on that, and being a great CEO of Apple.
You can't have a back door that's only for the good guys.
To whom much is given, much is expected. I do believe this. It's embedded in me.
If you want me to do things only for ROI reasons, you should get out of this stock.
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.
I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
