Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.
I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
Anything can change, because the smartphone revolution is still in the early stages.
I've always hated litigation, and I continue to hate it.
Android dominates the mobile malware market.
We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
Apple is this great American company that could have only happened here.
Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
People are running huge enterprises off of hacking and stealing data.
Apple Pay is forever changing the way we pay for things.
Certainly some things that are very good can sometimes be used in a bad way.
Today, we are pleased to announce the biggest advancement in iPhone.
From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.
Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
