The future of television is what our competitors have been doing for years.
If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
America is always stronger when we do things together.
Nobody wants to buy sour milk.
I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.
The government should always be the one defending civil liberties.
The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.
I don't think Apple has to own a content business.
Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.
My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.
Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
An acorn would never brag about giving shade.
The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.
I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
It is possible to be aware of God at all times.
There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.
Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
Televisions are devices with screens that things appear on.
If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
