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Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Nir Eyal
Marketing, Links, Emotion
Nir Eyal (2014). “Hooked: How to Build Habit-Forming Products”, p.6, Penguin
Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.