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Ideas Quotes - Page 182

Ideas can be willed, and the imagination is their engine.

Theodore Levitt (1986). “Marketing Imagination: New, Expanded Edition”, p.127, Simon and Schuster

Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection.

Theodore Levitt (1986). “Marketing Imagination: New, Expanded Edition”, p.127, Simon and Schuster

When people tell me I'm an artist, I say, 'What?' It's impossible for me to take the idea seriously.

"One original gangster". interview with Steve Rose, www.theguardian.com. March 15, 2010.