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Names Quotes - Page 166

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

"The 22 Immutable Laws of Branding". Book by Al Ries and Laura Ries, September 23, 1998.

My name is William Shatner, and I am Canadian!

Biography/Personal Quotes, www.imdb.com.

If you build a good name, eventually, that name will be its own currency.

"Patti Smith: Advice to the Young". Patti Smith's interview with Christian Lund at the Louisiana Literature festival at the Louisiana Museum of Modern Art, vimeo.com. August 24, 2012.

Borrowing has a bad name, but you would be surprised how it helps in a pinch.

"I'm Not the Budget Type". Scribner's Magazine CII (6), p. 19-21, 1937.