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Strategy Quotes - Page 3

Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.

Michael E. Porter (1985). “Competitive Advantage: Creating and Sustaining Superior Performance”

Branding is the process of connecting good strategy with good creativity.

Marty Neumeier (2005). “The Brand Gap, Revised Edition”, p.149, Peachpit Press

In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.

Jack Welch, Janet Lowe (2007). “Jack Welch Speaks: Wit and Wisdom from the World's Greatest Business Leader”, John Wiley & Sons

Build and they will come’ is not a strategy, it’s a prayer.

Steve Blank (2013). “The Four Steps to the Epiphany: Successful Strategies for Products that Win”, p.30, BookBaby

Whatever the Way, the master of strategy does not appear fast.

Miyamoto Musashi, Yamamoto Tsunetomo, Inazo Nitobe (2010). “Honor: Samurai Philosophy of Life - The Essential Samurai Collection; The Book of Five Rings, Hagakure: The Way of the Samurai, Bushido: The Soul of Japan.”, p.42, Bottom of the Hill

In contests of strategy it is bad to be led about by the enemy. You must always be able to lead the enemy about.

Miyamoto Musashi, Yamamoto Tsunetomo, Inazo Nitobe (2010). “Honor: Samurai Philosophy of Life - The Essential Samurai Collection; The Book of Five Rings, Hagakure: The Way of the Samurai, Bushido: The Soul of Japan.”, p.29, Bottom of the Hill

Attack the enemy's strategy.

Sun-tzu, Gerald A. Michaelson (2001). “Sun Tzu: The Art of War for Managers; 50 Strategic Rules”, p.59, Adams Media

Niceness is a decision, a strategy of social interaction; it is not a character trait.

Gavin De Becker (1998). “The Gift of Fear: Survival Signals that Protect Us from Violence”, Dell Publishing Company

The best strategy is always to be very strong.

Carl von Clausewitz, James John Graham (1873). “On War”, p.107, London, N. Trübner & Company