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Objectives Quotes

Any organisation has a future, provided it is properly led and it sticks to the objective of that organisation.

"Interview with Tun Dr Mahathir bin Mohamad". Interview with Sue Onslow, commonwealth-oral-history-project.blogs.sas.ac.uk. February 11, 2015.

The true objective of war is peace.

Sun Tzu (2016). “The Art of War”, p.83, Xist Publishing

The objective of education is learning, not teaching

Russell L. Ackoff, Daniel Greenberg (2008). “Turning Learning Right Side Up: Putting Education Back on Track”, p.5, Pearson Prentice Hall

It's very hard to be objective about something you're in, especially when you set it up against things that you experienced as a child.

"The Day of the Doctor: Info and Interviews (Interview with David Tennant - the Tenth Doctor)". BBC Interview, www.bbc.co.uk. November 7, 2013.

Only when I follow my love for my objective is it I myself who act.

Rudolf Steiner (2011). “The Philosophy of Freedom”, p.136, Rudolf Steiner Press

Goals too clearly defined can become blinkers.

Mary Catherine Bateson (2001). “Composing a Life”, p.6, Grove Press

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

Subjectivity is objective.

Woody Allen, Robert E. Kapsis, Kathie Coblentz (2006). “Woody Allen: Interviews”, p.10, Univ. Press of Mississippi