Timing Quotes
Song: Kno the Meaning, 2015
Miyamoto Musashi, Yamamoto Tsunetomo, Inazo Nitobe (2010). “Honor: Samurai Philosophy of Life - The Essential Samurai Collection; The Book of Five Rings, Hagakure: The Way of the Samurai, Bushido: The Soul of Japan.”, p.15, Bottom of the Hill
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
Al Ries, Jack Trout (2006). “Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition”, McGraw Hill Professional
Sarah Dessen (2004). “This Lullaby”, p.221, Penguin