Claude C. Hopkins Quotes - Page 2
The weight of an argument may often be multiplied by making it specific
Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com
We cannot go after thousands of men until we learn how to win one.
"Scientific Advertising Origins".
Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com
Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com
Claude C. Hopkins (2016). “Scientific Advertising”, p.35, Laurus - Lexecon Kft.
Claude C. Hopkins (2016). “Scientific Advertising”, p.59, Laurus - Lexecon Kft.
The advertising man who spares the midnight oil will never get very far.
"Scientific Advertising".
Don't, to gain general and useless attention, sacrifice the attention that you want
Dr. Robert C. Worstell, Claude C. Hopkins (2014). “Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter”, p.37, Lulu.com
Dr. Robert C. Worstell, Claude C. Hopkins (2014). “Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter”, p.75, Lulu.com
"Scientific Advertising".
Claude C. Hopkins (2010). “Scientific Advertising”, p.82, Cosimo, Inc.
Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.
"Scientific Advertising".
Claude C. Hopkins (2010). “Scientific Advertising”, p.34, Cosimo, Inc.
Claude C. Hopkins (2016). “Scientific Advertising”, p.23, Laurus - Lexecon Kft.
One may gain attention by wearing a fools cap. But he would ruin his selling prospects
Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com
Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com