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Claude C. Hopkins Quotes - Page 2

Never be led in new paths by the blind

Never be led in new paths by the blind

Claude C. Hopkins (2016). “Scientific Advertising”, p.26, Laurus - Lexecon Kft.

The weight of an argument may often be multiplied by making it specific

Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

This is no lazy mans field

Claude C. Hopkins (2016). “Scientific Advertising”, p.35, Laurus - Lexecon Kft.

Don't, to gain general and useless attention, sacrifice the attention that you want

Dr. Robert C. Worstell, Claude C. Hopkins (2014). “Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter”, p.37, Lulu.com

One may gain attention by wearing a fools cap. But he would ruin his selling prospects

Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com