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Clayton Christensen Quotes - Page 3

Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.

Clayton Christensen (2015). “The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail”, p.206, Harvard Business Review Press

Children build self-esteem by doing things that are hard and learning what works.

Clayton Christensen, Michael Raynor, Jeff Dyer, Hal Gregersen (2013). “Disruptive Innovation: The Christensen Collection (The Innovator's Dilemma, The Innovator's Solution, The Innovator's DNA, and Harvard Business Review article "How Will You Measure Your Life?") (4 Items)”, p.11, Harvard Business Press

It is a company's customers who effectively control what it can and cannot do.

Clayton Christensen, Michael Raynor, Jeff Dyer, Hal Gregersen (2013). “Disruptive Innovation: The Christensen Collection (The Innovator's Dilemma, The Innovator's Solution, The Innovator's DNA, and Harvard Business Review article "How Will You Measure Your Life?") (4 Items)”, p.113, Harvard Business Press