David Ogilvy Quotes about Leadership

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First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

David Ogilvy

Leadership, Creativity, Creative

David Ogilvy (1978). “Blood, Brains and Beer”

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

David Ogilvy

Leadership, Business, Vocabulary

David Ogilvy (1963). “Confessions of an advertising man”, Holiday House