David Ogilvy Quotes about Personality

All David Ogilvy Quotes Advertising Art Beer Business Creativity Design Discipline Economy Excellence Fun Genius Giving Hell Innovation Leadership Lying Management Manners Marketing Office Personality quotes Reputation Running Selling Wife Winning Writing

Every advertisement is part of the long term investment in the personality of the brand.

David Ogilvy

Long, Personality, Investment

David Ogilvy (2012). “The Unpublished David Ogilvy”, p.65, Profile Books

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

David Ogilvy

Mean, People, Personality

Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

David Ogilvy

Personality, Sound, May

David Ogilvy (1963). “Confessions of an advertising man”, Holiday House