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David Ogilvy Quotes about Wife

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A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

David Ogilvy
Wife, Insult, Shock

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

David Ogilvy
Giving, Wife, Vapid
Confessions of an Advertising Man (1963) ch. 5

There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.

David Ogilvy
Wife, Favors, Trends
"Ogilvy on Advertising". Book by David Ogilvy, p.170, 1983.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

David Ogilvy
Wife, Agents, Advertising
David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

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