Authors:
  1. Quotes
  2. Authors
  3. D
  4. David Ogilvy
  5. Marketing

David Ogilvy Quotes about Marketing

All David Ogilvy Quotes Advertising Art Beer Business Creativity Design Discipline Economy Excellence Fun Genius Giving Hell Innovation Leadership Lying Management Manners Marketing quotes Office Personality Reputation Running Selling Wife Winning Writing
The more informative your advertising, the more persuasive it will be.

The more informative your advertising, the more persuasive it will be.

David Ogilvy
Marketing, Advertising, Economy
David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

David Ogilvy
Business, Believe, Marketing

Unless your campaign has a big idea, it will pass like a ship in the night.

David Ogilvy
Night, Ideas, Marketing

Advertising is only evil when it advertises evil things.

David Ogilvy
Evil, Marketing, Advertising Business

Great marketing only makes a bad product fail faster.

David Ogilvy
Humor, Deep Thought, Marketing

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

David Ogilvy
Business, Marketing, Advertising
David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

David Ogilvy
Illumination, Support, Marketing
David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

David Ogilvy
Business, Insightful, Marketing

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

David Ogilvy
Awkward, Marketing, Needs
David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

You May Also Like: