Guy Kawasaki Quotes - Page 7

Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.

Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.

Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.

If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.

If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.

You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.

Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.

Inoculate yourself from dangerous bozos.

Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.

What I lack in talent, I compensate with my willingness to grind it out.

Steve [Jobs] proves that it's OK to be an asshole... He just has a different OS.

Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws.

The essence of evangelism is to passionately show people how you can make history together.

If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number.

It's hard to build community around mediocre and mundane writing.

Disorganizatio n is the enemy of good writing.

The root of great companies is make meaning vs. make money.

My theory is that when you're young, you should work eighty hours a week to create a product or service that changes the world.

You know, if you're Guy Kawasaki and you create a car that gets 500 miles a gallon with zero emissions, people on the Internet would say: 'I could have done that in half an hour, and it's been done before. What's the big deal? I expected something more from him.' Meanwhile, they didn't do it, right? They're still living at home with their mothers.

The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.

The A-listers and the A+ listers, are reporting the news, they're not making it.

Social media allows me to pick my times for social interaction.

If you make money, you might not make meaning.

'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.

The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.