Guy Kawasaki Quotes - Page 5

Take my word for it: More people will like you if you believe that people are good until proven bad.

The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.

A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.

If you start out to solely make money, you will attract the wrong kind of employees.

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

Great leaders are paradoxical. They catalyze, rather control, the work of their teams. They have an overarching vision for the team but are not autocratic in the realization of this vision. Their eyes are open to whatever results occur-not just planned goals, because serendipity is a great innovator.

Arguably, in business books, I don't think there's much that has never been said before.

The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.

For me writing is as close to being an engineer as possible.

For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.

Writing is one way to achieve enchantment.

Organizations are successful because of good implementation,not good business plans.

A 50-year-old company can innovate as well as two guys/gals in a garage.

Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.

My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. Let Google do its job and you do your job.

What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.

For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.

Revolutionary products don't fail because they are shipped too early. They fail because they aren't revised fast enough.

Sales fixes everything.

Doing, not learning to do, is the essence of entrepreneurship.

The self-edited author is as foolish as the self-medicated patient.

The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.

There was no "decision" per se to re-position myself. I simply decided that I wanted to write a book that would help people influence others.

Original visions are often wrong. Companies have to morph as they learn what customers don't want.