Jay Baer Quotes - Page 2

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Never build your content ship on rented land.

There is a very fine line between listening and stalking.

Social media doesn’t create negativity, it uncovers it.

People check their phone an average of 110x a day.

You have to understand not just what your customers need, but how and where they prefer to access information.

A lot of companies are still using social as the world’s shortest press release.

Give away everything you know, one bite at a time.

You must fight social media fire with social media water.

Customers are ninjas now. They are stealthily evaluating you right under your nose.

True advocacy is born from culture, not technology or marketing.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Give yourself permission to make the story bigger.

Social media is the ultimate canary in the coal mine

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

In social media marketing, average is no longer adequate.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Social media allows big companies to act small again.

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

Every company is its own TV station, magazine, and newspaper.

The difference between Selling and Helping is just two letters.

Inspiration doesn't respond to meeting requests. You can't schedule greatness.

If you create Youtility, your customers will keep you close.

Facebook Fan Pages are email newsletters with smaller pictures.

Social media is about people, not logos.