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Jay Baer Quotes - Page 3

Content is the fire. Social media is the gasoline.

Content is the fire. Social media is the gasoline.

Jay Baer (2013). “Youtility: Why Smart Marketing Is about Help Not Hype”, p.93, Penguin

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

Jay Baer, Amber Naslund (2011). “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social”, p.17, John Wiley & Sons

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Jay Baer (2013). “Youtility: Why Smart Marketing Is about Help Not Hype”, p.64, Penguin