Just about every great, brave or beautiful thing in our culture was created by someone who didn't do it for money.
If you work in an urgent-only culture, the only solution is to make the right things urgent.
Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.